Comfort Farms
Film Production
The goal behind this short-form documentary is to inform the audience about the business, its mission, its story, and how to get involved as a viewer. By crafting an emotionally compelling video ending with a solid, clear call to action, the flow of the video feels natural and from a genuine place of passion for the work being done.
Production Process:
This style of production involves a process quite different from others. Not only is it shot interview style, but the pre-production and post-production involve a change in mindset and an unwavering confidence in your skillset. The pre-production process is short for a video of this kind since it requires a ‘thinking on your feet’ mentality and less preparation going into the shoot. This adjustment results in immense time dedicated to the editing process. Instead of carving a clear path to follow before the shoot is even scheduled, you are now making creative choices on the fly and then needing to craft a final product over the following days, weeks, or months with those decisions. Missing something is not an option.![Meat being cooked in a cast iron skillet](https://freshmovemedia.com/wp-content/uploads/2023/12/food-comfortfarms.jpg)
![Product from the farm being boxed up in a brown box with the logo printed on the side](https://freshmovemedia.com/wp-content/uploads/2023/12/comfort-frams-1024x576.png)
Another reason this style of content works is the ‘guide’ used to walk you through all the video’s main points. Creating an immersive experience for the viewer while showcasing a speaker with first-hand experience and dedication to the organization (and their spot within it) allows for a real connection to be formed. The speaker has built-in credibility, making for a compelling perspective and more freedom in creating the content without needing to dedicate time in the video to establish that trust.