How Long Does It Take to Get a Custom Website Designed?

A custom website is a powerful tool for any business, offering unique branding, seamless user experiences, and optimized performance. However, the time it takes to design a custom website can vary depending on several factors. 

At FreshMove Media, we provide a clear timeline of 90 to 120 days from start to finish.

Here’s what you can expect during each process phase:

Initial Kickoff Meeting

The project begins with an initial kickoff meeting where our team sits down with you to discuss your vision, business goals, and the core functionalities you need in your website. We take the time to understand your brand identity, target audience, and specific requirements for your site.

Low-Fidelity Wireframe

Once the scope is clear, we move into the wireframing phase, where our web designer creates a blueprint for your site. Wireframes are pixel-accurate designs that outline the structure and layout of your pages without focusing on design details. After the wireframes are approved, our Web and Graphic Designers collaborate on full-page designs with aesthetics such as color schemes, typography, and visual elements that fit your unique brand.

Website Development

With the design finalized, we transition to the development phase, where we code the custom website. This involves building each page and integrating features such as forms, interactive elements, and third-party tools. Our team also ensures the site is responsive, adapting perfectly to any device—whether desktop, tablet, or mobile.

Client Review Meeting

After we’ve ensured your new site looks shiny and new on every screen size, we bring you in to review the design, copy, and content. During this meeting, we go over any necessary edits and make sure you’re feeling good about your new digital presence. Our Copywriter and Web Designer will follow up to review changes and get final approval.

SEO Optimization

While the development is in progress, we ensure your website is optimized for search engines. This includes performing keyword research, writing optimized content, implementing meta tags, and setting up analytics tools (per client choice). SEO is vital for ranking a site in search engines and attracting organic traffic.

QA Testing and Legal Compliance

Before launch, our team conducts thorough Quality Assurance (QA) testing. We check the website for functionality, speed, cross-browser compatibility, and mobile responsiveness. This phase also includes ensuring that the site is legally compliant and following standards like GDPR for data protection and ADA for accessibility.

Launch and Post-Launch QA

Once the website passes all QA testing and compliance checks, it’s time to launch! This involves migrating the site to a production server, finalizing last-minute changes, and monitoring for live issues. During the post-launch QA phase, we ensure that everything runs smoothly and that any bugs or issues are quickly addressed.

Backend Tutorial

Need to familiarize yourself with the ins and outs of maintaining a website? No worries, we’ve got you covered. We set up a meeting with you to review your website’s backend and how to make edits that suit your needs. 


The process of designing and launching a custom website with FreshMove Media takes
90 to 120 days from start to finish. This timeline ensures we have enough time to focus on every detail—from the initial design concept to the final launch, SEO work, and post-launch support.

Why 90-120 Days?

A custom website is a significant investment, and quality work takes time. Rushing the process can lead to overlooked details, compromised performance, and future headaches. Our approach ensures we can deliver a website that looks great, functions well, ranks well in search engines, and complies with legal standards.

Ready to get started on your website project? Contact us today to schedule your kickoff meeting!