The internet has undergone significant changes in the last few years, primarily on social media platforms. Even in the last year, we’ve seen the transformation of platforms like Instagram moving away from its traditional photo content to more video ads, business reels, and TikTok videos. So much so, that it made a number of people, including celebrities such as Kim Kardashian call out the change.
Kardashian’s post included a photo asking the platform to “Make Instagram Instagram Again”, urging the app to rethink their new format. “Stop trying to be TikTok, I just want to see cute photos of my friends,” continued the shared post. At the end of July, Instagram announced its plans to scale back some of its recent changes.
While the format of each individual platform is constantly changing and better adjusting to their user base, the kind of content used by businesses has been, ultimately, going towards video. While the Kardashians, and many Instagram users weren’t fans of the ‘reel’ feature, the use of video in general is prominent in user’s stories, and in regular posting. Even Kim herself utilized video posts when marketing her various brands. Then you have platforms like YouTube and TikTok, both being entirely video-based platforms, with hundreds of millions of regular users worldwide. Despite what people may think, video is more popular than ever—just in specific ways.
Video content can be a powerful and valuable way of conveying your message, product, or service
Why Video Content?
Regardless of if you’re a B2B or B2C business, well-done video content can be a powerful and valuable way of conveying your message, product, or service. According to Cisco, at least 82% of all consumer internet traffic will be made up of online videos by the year 2022. Video content, specifically for marketing purposes, is not only welcomed—it’s expected. Studies show that 54% of consumers want to see more video content from the brands and businesses they support (According to HubSpot, 2018). If you’re a business owner in 2022 not utilizing video content to reach your audience, you’re almost certainly missing out on potential business.
If you’re an individual or business that has a lot of information to share, or have a very niche industry, it’s even more important for you to take advantage of this kind of marketing and video content. . but don’t just take our word for it! According to Insivia, viewers retain 95% of a message when they watch it in a video, whereas only 10% of readers retain a message that’s in text. Using video, even if you define your industry as “straight-forward”, or “complicated”, is a perfect way to craft your message and include important visual aids and information that help your audience understand you better!
What Is Video Marketing?
Video marketing is a very vague, but accurate, definition of the vast forms and shapes this kind of media takes. Video marketing is a way to emotionally engage with your audience by catching their attention through video content. But it’s not just any random clip or collage taken on your iPhone, then thrown together haphazardly before being posted on social media.
This kind of marketing takes time. It requires considering your brand’s goals, identity, and client base. What do they want to see? What will they respond to? The purpose of this type of content is to quickly, and effectively, grab the viewer’s attention. Then, convert that attention to the purchase of a specific product or service of yours. Every word spoken, every video shot taken, and every piece of text that is used should be concise. Because of the planning and knowledge needed to successfully execute marketing like this, typically businesses rely on their own internal marketing team, or seek out professional marketing companies—like us!
Is Video Marketing Right For Me?
To which you might say, “Well, person, writing this blog…How do you know that without knowing what it is that I do?”
Very rarely is video marketing the wrong move to make. Video is still the best way to show a potential client, user, partner—anyone—exactly what it is that you do, and what you’re about. It’s a way for them to see with their own eyes your process, your personality, and your potential. It’s a way to reach hundreds if not thousands of eyes, and gain a loyal following. What kind of marketing could be better?
Ready to get started on your next video series or production? Reach out today to find out what FreshMove Media can do for you!