Marshall’s Lawn & Landscape

Website Design

Marshall's Lawn & Landscape

Visit the new website

About the Client

Marshall’s Lawn & Landscape had built a strong local reputation, but their website didn’t reflect the same level of quality. The experience felt outdated and unclear, leaving potential customers questioning whether the business was still active, modern, or the right fit.

Not only did we redesign their website, we also repositioned Marshall’s as a premium, trustworthy, and clearly defined service provider, while improving usability across all devices and modes of contact.

Here’s how we supported their vision:

The Challenge

The existing website created friction at nearly every step of the user journey:

Service offerings were unclear, with no strong distinction between residential and commercial services
No clear ‘Request a Quote’ path above the fold
Outdated design created hesitation and reduced trust
Limited mobile optimization led to poor usability on smaller devices
Missing fundamentals like SSL security and modern UX patterns signaled an unmaintained site

From a performance standpoint, the site also struggled to meet modern standards, especially in accessibility and best practices.

Our Approach

1. Clarify Services & Reduce User Confusion

We restructured the site architecture and created separate, dedicated pages for residential and commercial services, making it immediately clear who Marshall’s serves and how.

2. Build Trust & Legitimacy

We introduced:

Stronger visual hierarchy
Modern layout and spacing
Updated imagery and branding elements

3. Modernize the Brand Presence

The new design elevates Marshall’s from “just another local landscaper” to a polished, premium service provider, aligning their online presence with the quality of their real-world work. With future creative endeavors like branded photography, review accrual, and a new application to streamline fleet management.

4. Improve Mobile Experience

We prioritized not only mobile usability but optimization for all devices, ensuring:

Faster load performance
Cleaner layouts
Easier navigation and interaction

The Results

Mobile Improvements

Accessibility: 59 → 93 (+57.6%)
Best Practices: 74 → 100 (+26%)
SEO: 75 → 100 (+25%)

Desktop Improvements

Accessibility: 78 → 91 (+13%)
Best Practices: 78 → 100 (+22%)
SEO: 76 → 100 (+24%)

What These Numbers Mean

While performance scores fluctuate slightly due to a more modern, media-rich design, the meaningful improvements are where it matters most:

Gains in accessibility ensure the site is usable by a wider audience and aligned with modern standards
A 100 in best practices reflects a secure, well-built, and future-proof website built for continuing to scale their business
Improved mobile performance directly impacts how the majority of users experience the brand and request quotes on the go

Most importantly, the new site removes friction and clearly communicates value, making it significantly easier for users to take action.

A Clear Path to Conversion

One of the most impactful changes was the introduction of a prominent “Request a Quote” experience. This not only provided users with a clear, immediate next step but also connected leads to the team’s existing CRM, increasing job assignments and response rates.

Combined with improved structure and messaging, the site now: