Kenmore Envelope

Kenmore Envelope

Website Design, Graphic Design, Social Media, Film Production

About the Client

Kenmore Envelope is a large-scale manufacturer of high-end promotional envelopes for Fortune 500 companies, political campaigns, and charitable organizations. Their envelopes are designed and printed to provide unique heavy stock, cold foil coating, embossing, textured finishes, and more.

Here’s how we supported their vision:

Website Design & Development:

In 2020, Kenmore Envelope’s website was in desperate need of an overhaul. It included mostly stock imagery, and did not showcase the scale or capabilities of their production process. Another challenge Kenmore faced was attracting recruits for their high-turnover, factory line positions.

The FreshMove Media team started the engagement with a full-scale video & photo production. The dearth of content that came out of this production served as the cornerstone of the new website. Their new website stays true to the Kenmore Envelope brand, while presenting the scope of their capabilities.

As part of their website redesign, the FreshMove Media team built a Kenmore Careers page that allows potential applicants to explore the details of working with Kenmore and easily apply to any available positions.

screencapture kenmore envelope 2023 01 13 09 31 12 scaled 1

hand holding an envelope with snowflakes on it

Envelope graphic stating a fact that 64% of people who received direct mail took action steps

Social Media:

We currently manage Instagram, Facebook, and LinkedIn profiles for Kenmore Envelope. We actively collaborate with them to develop and maintain platform-specific content strategies designed to connect with each platform’s following. Our strategy involves photo and video content that showcases both their product offerings and internal culture to provide a well-rounded online presence for their organization. Since using our social media management services, Kenmore’s social media platforms have seen a 27% increase in engagements, a 600% increase in followers, and a 1,000% increase in video views.

Graphic Design:

We’ve worked with Kenmore on several occasions to craft print design pieces for various projects. Most consistently, we’ve crafted sample envelope designs for Kenmore that highlight various special effects, like cold foil, embossing, and fluorescent ink. Our print designs have also traveled with Kenmore to various events across the east coast.

Corporate Recruitment:

The best way to communicate your mission, your goals, and who you are as a company is with video—no doubt about it. And that’s the direction Kenmore Envelope Company took. Our team worked closely with the upper management at the envelope manufacturer. Assuring that we accurately showcased their brand identity while planning for the film production was crucial to a successful project.