Halperin Law Center
Website Design, SEO, Google Ads, Digital Marketing
About the Client
Halperin Legal is a law firm based in Richmond, Virginia, specializing in personal injury, civil rights, and consumer protection cases. They are dedicated to fighting for justice on behalf of individuals who have suffered due to negligence, discrimination, or unfair business practices. The firm’s experienced attorneys focus on holding wrongdoers accountable and providing their clients with compassionate, results-driven legal representation.
FreshMove Media is honored to have been working with Halperin Law Center since December 2021. Our dedication to making their impactful firm visible has been a rewarding experience for all.
Here’s how we support their vision:
Website Design & Development:
In early 2023, we began the design and development of Halperin Law Center’s new website, focusing on creating a user-friendly, visually appealing platform to better serve their clients. Our goal was to improve site navigation, enhance the user experience, and present their services in a clear and compelling manner.
With ongoing management, our content experts update Halperin’s legal blog, case results, and landing pages tailored to their ongoing PPC Ads.
SEO Services:
Since the website’s launch, we’ve continued ongoing efforts with a bi-annual comprehensive website quality audit to ensure peak performance. This includes regularly analyzing both content and technical elements to identify areas for improvement. These audits help determine necessary edits to enhance SEO, boost organic and paid reach, and ensure relevancy with evolving search algorithms.
- Website Quality Audits
- Link Building
- Guest Posting
- Blog Content Management
- Custom Schema
We’re honored to continue to help our longstanding client, Halperin Law Center, with their digital identity. Need help getting your new business’s identity off the ground? Our digital marketing experts at FreshMove Media are ready to help; contact us today.
Social Media:
Before our involvement, Halperin Law Center had virtually no social media presence, only occasionally posting on Facebook. This meant any impressions or engagement they received through social channels were new eyes on their business that hadn’t been there before.
Our social media strategy for HLC is built on a comprehensive approach that includes:
- Strategizing: Planning content that aligns with their brand, goals, and audience.
- Ideation: Generating fresh ideas that resonate with their target market.
- Scripting: Crafting compelling narratives for videos and posts.
- Filming: Helping staff members (who aren’t actors) feel comfortable in front of the camera and delivering authentic messages.
- Editing: Ensuring content is polished and professional.
- Management & Community Engagement: Actively managing accounts and engaging with their community, responding to comments, and building a loyal following.
We began posting in September 2024, and since then, their social media has seen a substantial organic growth:
September 2024
0
Impressions
February 2025
0
Impressions
Need A Fresh Look?
Want To Move Ahead Of The Competition?
(804)-214-6093
info@freshmovemedia.com
4191 Innslake Dr, Suite #118
Glen Allen VA, 23060
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