Web Design, Film, & All Things Digital Marketing.
Web Design & Digital Marketing
Friedman Fisher Verity PLLC
Website Design, Graphic Design, Digital Marketing
About the Client
Friedman Fisher Verity PLLC is a newly established law firm in Virginia, founded by Rob Friedman, Scott Fisher, and Clint Verity. With 45 years of combined legal experience, the three partners previously practiced together at one of Virginia’s leading insurance defense firms. During their tenure, they litigated complex lawsuits on behalf of insurance companies, their insureds, and Fortune 500 companies.
Now, they are shifting their focus entirely to helping plaintiffs recover for personal injury and civil rights claims, as well as ensuring policyholders receive all available insurance coverage. This transition reflects their belief that advocating for individuals in need is far more rewarding than their previous work on the defense side.
We were brought on to help FFV build a website that would serve as the cornerstone of their new brand.
Here’s how we supported their vision:
Website Design & Development:
As Friedman Fisher Verity was launching their firm, they needed a website that would communicate both their extensive experience and their new mission. They sought to establish a professional, approachable brand that would inspire trust in potential clients. The website also needed to highlight their unique perspective—one rooted in years of experience on the defense side—while ensuring the focus remained on their commitment to fighting for injured individuals and policyholders.
We designed a modern, intuitive website that communicates the firm’s professional experience while highlighting their personal commitment to their clients. The site features clear, user-friendly navigation and sections dedicated to each practice area—personal injury, civil rights, and insurance coverage litigation.
Custom Graphics & Branding:
To reflect the firm’s shift in focus and bring their story to life, we utilized the team’s new branding across the new website and created additional brand collateral based on the branding, such as business cards, letterheads, and email signatures. The design elements align with FFV’s new direction while maintaining a professional, trustworthy aesthetic.
To maintain brand consistency across communications, we designed custom email signatures and letterheads for their team. Additionally, we provided general marketing support, including guidance on SEO best practices and content strategies, to ensure that the firm could maximize the website’s potential and reach more clients.
Photography & Headshots:
We arranged an in-studio photoshoot for the founding attorneys to capture professional, approachable headshots. These images were strategically placed throughout the website to enhance the firm’s brand and create a personal connection with visitors. In addition, we scouted areas around their new office space (as this space was not in a functional standpoint during website development) to take advantage of the beautiful landscape in Shockoe Bottom, and provide their firm with cohesive imagery upon launch.
We’re honored to help Friedman Fisher Verity PLLC’s visual identity come to life as they begin a new career chapter. Need help getting your new business’ identity off the ground? Our digital marketing experts at FreshMove Media are ready to help; contact us today.
Need A Fresh Look?
Want To Move Ahead Of The Competition?
(804)-214-6093
info@freshmovemedia.com
4191 Innslake Dr, Suite #118
Glen Allen VA, 23060
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