Ellis Fall Safety Solutions

Website Design, Graphic Design, Branding

About the Client

Ellis Fall Safety Solutions (EFSS) is a nationally recognized authority in fall protection engineering, consulting, and training. With over 45 years of experience and clients ranging from Fortune 500 companies to government agencies, EFSS plays a crucial role in workplace safety—particularly for those working at heights.

EFSS came to FreshMove with a clear vision:
They wanted a website that looked as professional and precise as the work they do—one that felt trustworthy, streamlined, and confident.

Here’s how we supported their vision:

Website Design & Development:

We completely restructured the site with intuitive navigation, mobile responsiveness, and clear content paths tailored to their core audiences: corporations, attorneys, government agencies, and safety professionals.
The homepage now opens with strong messaging, clear services, and immediate trust-builders like client logos and founder recognition.

Each service page is designed for quick understanding and action. Whether it’s online training, litigation consulting, or fall safety system design, we made it easy for visitors to get what they need without digging through technical jargon.

EFSS Phone and Laptop Clay Mockup 9 copy 01 scaled 1

Visit the new website

Brand Package:

EFSS needed more than a new website—they needed a brand identity that matched their decades of expertise and national credibility. We developed a bold, clean visual system that reflects the precision, safety, and structure at the core of their work.

The new EFSS logo is grounded in geometry and motion. Built from strong, balanced forms, it visually references both architectural structure and fall arrest gear—subtly nodding to the industry without overcomplicating the mark.

We carried this new visual system into a refreshed set of branded training materials, including a downloadable course flyer designed to drive sign-ups and boost credibility.