A.W. Hearn approached FreshMove Media looking for a brand refresh and a new website that reflected their evolution from a residential tree service company into a powerhouse in Utility, Civil Construction, Disaster Response, and Renewables. They needed a modern, professional identity that aligned with their large-scale projects and industry expertise. Our team redefined their brand with a bold new visual identity, updated messaging, and a website that positions them as a leader in the Mid-Atlantic region.
A.W. Hearn Construction
Website Design, Graphic Design, Branding
About the Client
A.W. Hearn, formerly known as Arbor Pro of Virginia, is a construction firm specializing in high-profile, complex projects within the energy and infrastructure sectors. With a strong commitment to precision, power, and safety, A.W. Hearn provides the resources and expertise to manage various scopes of work while focusing on quality, cost, and risk management.
Here’s how we supported their vision:
Website Design & Development:
For A.W. Hearn’s rebrand, their new website became the pillar of their transformation, seamlessly blending their bold new identity with elements of their legacy. We incorporated accent colors tied to their previous branding, ensuring continuity while modernizing their look for the Utility, Civil Construction, Disaster Response, and Renewables industries. Custom photography and refined brand elements work together to showcase their expertise, emphasizing the power and precision behind their operations.
Built for performance and optimized for search engines, the website ensures A.W. Hearn stands out in a competitive space while remaining functional, fast, and future-proof for the company’s next chapter.
Brand Package:
A.W. Hearn’s evolution is a testament to their expanding expertise and industry leadership. Originally founded as Milmount Tree & Lawn in 1998, the company built a strong reputation in residential tree care. A decade later, they transitioned into Arbor Pro of Virginia (2008), broadening their scope while maintaining a focus on tree services. Now, in 2025, they’ve rebranded as A.W. Hearn, handling Utility, Civil Construction, Disaster Response, and Renewables projects across the Mid-Atlantic.
Ensuring their new brand identity aligned with their growing capabilities and industry positioning, we created a modern, industrial-inspired brand that reflects their expertise in large-scale infrastructure and construction.
This transformation included:
- A New Visual Identity – A refined brand design that signals strength and professionalism in their industry.
- Updated Messaging – Clear, direct language that speaks to government agencies, utility partners, and commercial clients.
- Cohesive Branding – From their digital presence to branded workwear, every touchpoint now reflects their role as a trusted leader in civil and utility construction.
Photography & Headshots:
A strong brand starts with the people behind it. To showcase A.W. Hearn’s leadership in their industry, we arranged an in-studio photoshoot to capture professional, yet approachable, headshots of their leadership. With controlled lighting and a clean backdrop, we ensured their team’s personalities shined through while maintaining a polished, cohesive look. These images are now featured across their website, marketing materials, and professional profiles—creating a unified and credible brand presence.
We’re honored to have helped A.W. Hearn’s new visual identity come to life as they begin a new chapter. Need help getting your business’ rebrand off the ground? Our digital marketing experts at FreshMove Media are ready to help; contact us today.
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(804)-214-6093
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Glen Allen VA, 23060
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