7 Common UX/UI Mistakes That Are Hurting Your Website
When it comes to your website, User Experience (UX) and User Interface (UI) Design are critical. Visitors expect a seamless, intuitive journey, and when they don’t get it, you can bet they’ll bounce. Even if you’ve got great content and a product people love, a few design missteps can quietly but consistently chip away at your traffic, conversions, and, ultimately, your bottom line. Here are seven common UX/UI mistakes that might sabotage your website—and how to fix them.
1. Inconsistent Visual Branding
If your branding is all over the place—using different colors, fonts, or inconsistent styles across your site—it creates confusion and weakens your brand identity.
The fix: Maintain consistent branding throughout your website. Use the same fonts, colors, and styles across all pages to create a cohesive look and feel.
2. Poor Use of White Space
Too many websites cram content into every available space, which can overwhelm users. White space is essential to create breathing room and help users focus on what’s important.
3. Low-Quality Images and Graphics
Poor-quality images can make your website look unprofessional and distract from your message. Pixelated photos or irrelevant graphics lower the overall quality of your site.
The fix: Use high-quality images that align with your brand. Invest in professional photos or stock images and ensure they’re optimized for fast loading times.
4. Text-Heavy Pages
Pages with dense paragraphs and long-winded explanations turn users off. Since most visitors scan pages quickly, content needs to be easily digestible.
5. Unclear Hierarchy of Information
When everything on your page is screaming for attention, users get overwhelmed. A clear visual hierarchy helps guide the user’s eye to the most essential elements.
The fix: Prioritize content with a clear hierarchy. Use larger fonts, bold text, and strategic placement to highlight key information and guide users through the page.
6. Neglecting Content Readability
Poor readability can drive users away, even if your design is on point. Text that’s too small, hard to read, or blends into the background is a common issue that hampers user experience.
7. Forgetting About Error Handling
Error pages or broken links happen, but leaving users stranded without guidance creates a bad experience. A generic 404 page or unhelpful error messages frustrate visitors and make your site look unprofessional.
Go Forth with an Optimized Website!
The goal of UX/UI design is to create a website experience that’s seamless, engaging, and user-focused. By addressing these seven mistakes, you’ll improve your site’s usability and keep visitors around longer—and convert them into loyal customers. At FreshMove Media, we specialize in creating websites that don’t just look good but work well, too. Let’s get started on optimizing your site today!