In the ever-changing digital realm, having an updated website has never been more important for a small business. A website provides the first impression a potential client receives of your company and serves as a powerful tool for lead generation. With an overwhelming amount of choices at their fingertips, customers rely on your website to determine whether or not they take the next step in seeking your service. Here are 6 advantages of websites.
Without a website, your business will lack credibility. More and more, people look to websites to determine whether a company is legitimate. An updated, modern-looking one that has effective, targeted copy will lend your business more validity. People trust that you know what you’re doing and you do it well, and a professionally designed website shows that you care about quality. Consistency of brand across social platforms solidified and centered around your website means people will know who you are and trust your company. But branding on social media alone is not enough; brand awareness is the foundation of your website and gives you legitimacy everywhere online.
In this day and age, consumers are used to having access to information anytime, anywhere. Having a website means they can access your information 24/7 without having to rely on business hours. Additionally, your site serves as a resource center for FAQs, glossaries, forms, and blogs (depending on the business).
But websites don’t just benefit users; they also provide you with information about the users. Tools such as cookies track how people use the website, how long they stay on certain pages, and information they provide to you, so you can optimize the site’s user interface and services.
Consumers tend to use the internet to locate local services. They commonly search service type followed by location or “near me.” For example, you might search, “web design Richmond, VA.” Having a website first and foremost gives your company a chance to show up, raising awareness that your business exists as an option. Having a fresh website optimized for searching can drive traffic to your site. Using Search Engine Optimization (SEO) best practices in your webcopy increases your chances of showing up in Google searches, which, in turn, enables you to grow your business beyond what you could by word of mouth.
4. Provide Value
A good website not only showcases a business’ service, but also provides value to potential clients. In order to receive their business, you must be able to provide them with things of value, and a website can help you achieve this. One way is maintaining a blog with tips and guides—freely accessible information. Another is to provide gated content, or free content that will benefit them in exchange for submitting their information through a form. Gated content can include white papers, guides, eBooks, and templates, among many others.
It seems counter-intuitive to give away tools and information for free. Won’t consumers just get what they need and go? Not necessarily. It benefits you in a few ways.
1) Your company is viewed as trustworthy because you do not directly benefit. In other words, you’re not trying to wring money out of them.
2) You learn a little bit more about your audience and what they want, and you can better tailor your service to them.
3) Most importantly, gated content serves as a lead generation tool. When people provide you with their information, you receive concrete leads that you can follow up with and potentially convert to sales.
Without a good website to funnel traffic to, you waste your ad spend and marketing efforts. Your business’ website serves as the foundation of your online presence. In a lot of ways, the site may do the selling, not the ad. Furthermore, they allow you to design landing pages to speak directly to the exact audience you want to target. On the site itself, you can create lead generation tools, such as a call-to-action and form submissions, to leverage on social media.
The ways in which consumers have made decisions have evolved rapidly with the growth of the internet. Whereas before we could only make decisions based on the packaging or information received at the point of contact, now we research products or services online before deciding.
We guarantee that other companies in your industry already have a website. In order to compete, you must boost your web presence, starting with your website. The design, ease-of-use, and copy can all make or break whether consumers choose your business over others. With a well-executed site, you get a competitive boost, particularly against those with no website or online presence or those with a poor digital footprint. And, as stated previously, effective SEO practices will help you show up in search results alongside your competitors, so they no longer have a leg up on you.
There are numerous ways in which a new presence in the digital space can benefit your business; these are just a few of the advantages of websites. Your website can set you apart from (and above) your competitors as well as increase your ability to gain new customers. Advertisements funnel traffic to your website, so your website is as important as your marketing efforts. In fact, it’s really all about how fresh and professional your website looks, the way you present your company, and the value you provide. Your website can take a user from a potential customer to an actual customer.
Looking to update an old website or build a new one? We can help your business stand out from the rest. Reach out to us today!