It’s all in the planning. We are not a “show-up-and-shoot” production team. Our pre-production process guides the direction of the project and focuses on getting you a return on investment. Where will this video be delivered? What’s the strategic objective? What measurable action do we want viewers to take after watching it? All of these questions and more ultimately guide the effectiveness of your production.
During this project kickoff meeting, we make it our mission to gain a big-picture understanding of your business. Who’s your specific target audience? How do you currently communicate with them? What actions do you want this audience taking? These insights ensure we have a working knowledge of how you conduct business and your areas of opportunity.
Our second (and/or possibly third) meeting relates to the logistics of your production. This includes script writing, speaker prep, props, location, and more. It also might include a casting call in order to hire actors for specific roles.
FreshMove Media productions can be scaled to fit your objectives. From a simple light, audio, and two camera set-up, to a full scale commercial grade production, your shoot day will be tailored to your unique needs.
Whether it’s simple graphic overlays, or the need for specialized VFX, we’ll make sure your video is cut, color-graded, and refined for delivery on any necessary platform.
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