Maker of the Vinnsulator

Project summary
Stratos came to us with a clear-cut mission: Become the go-to brand for insulated bottles. In a crowded marketplace like the bottle industry, standing out can be challenging. Through a comprehensive blueprint that included brand strategy, web design, and social media marketing, Stratos has grown from zero to half a million in annual sales. Stratos discovered what so many businesses do: Success in business starts with success in the digital space.
Design & Development Process
Step one in the online product category is building a website that attracts clients and includes robust functionality. Stratos required both for its online storefront,, home of the “Vinnsulator.” Beyond the front-end web design process, as a product-based business, Stratos needed a back-end system for managing purchases and shipping. Through a partnership with the owners at FreshMove Media, Stratos now has a website that makes a compelling case for purchasing the Vinnsulator as well as a back-end inventory tracking system that makes inventory management and sales forecasting a breeze.

Beyond the roll-out of a website, Stratos has benefited from a thriving Instagram following. With the help of professional photography services and hashtag audience targeting, their account (@GetStratos) has grown from a few thousand followers to over 20,000+. Their posts routinely earn thousands of engagements, and with the strategic use of Instagram Ads, online Vinnsulator sales have grown tremendously.

To learn more about how our web development and social media services can help your product-based business, schedule a free consultation today.

Proven strategies that deliver
return on investment.

The most critical factor in any marketing plan is whether or not it will bring ROI. When you entrust your digital marketing budget to FreshMove Media, we deliver results. Check out the percentage growth that Stratos experienced.
Instagram Followers
Facebook Followers
Increased Sales
Increased Web Traffic
google strategy

A/B Split Testing &
 Selling on

We tested several platforms for advertising including Facebook, Google, Instagram, and Amazon. The insulated bottle industry is a very saturated marketplace, with many similar competitors. After testing different platforms, we found that Instagram provided the best opportunity for Stratos to stand out among their competition and generate the highest revenue.