Perkinson Homes is a custom luxury home builder serving clients throughout Richmond and the surrounding counties. In 2019, Perkinson Homes’ leadership approached the team at FreshMove Media about revamping their marketing. Their website & social media efforts had become stale, and they believed there was opportunity to better showcase the caliber of homes they build.
Choosing to build a custom luxury home—over simply buying a production home—is a uniquely emotional investment for many prospective clients. In such an industry, awe-inspiring visuals and content that evokes feeling are a critical components of any strong marketing strategy. In the last three years, Perkinson Homes has engaged the team at FreshMove Media in a variety of ways including Website re-design & launch, Film Production, Social Media Marketing, Graphic Design, & Online Google PPC Campaigns.
In 2020, the website launched by the FreshMove Media team was recognized as the Best Industry Website by the Home Builder’s Association of Richmond.
In 2021, one of FreshMove Media’s Video Productions was selected as Best Industry Video by the Home Builder’s Association of Richmond.
Over the last three years, the Google Campaign managed by FreshMove Media has produced sizable revenue for Perkinson Homes, and their website is consistently ranked in among the top 5 of Custom Home Builders in the Richmond area.