Gig Worker Solutions

About Client

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Graphic Design, Film Production

Reel Content:

At FreshMove, we’ve had the opportunity to do a fair amount of micro-content for clients. Gig Worker Solutions was one of those clients. Unlike other video styles, like documentaries, micro-content involves immense thought and planning in the pre-production stage, but straightforward execution on the shoot day. 

This kind of content requires a lot of ‘front-loading’. The amount of work you put into the project overall will be largely spent in the beginning stages. During the planning and pre-production stages, it’s likely that you’ll require a lot of time brainstorming ideas before moving forward with ironing out a script and hiring professionals if needed. These videos are quick, with simple language and concise messaging, and oftentimes follow a content schedule agreed upon very early on in the process. 

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