Agency Podcast Episode 4 - Why You Should Be Using Google Ads For Your Business

Ryan Leach and James Crittenden share well over a decade of entrepreneur experience between them, which leads them to where they are now; COO and CEO, respectively, of Freshmove Media, as well as co-owners of Lux Metal Card. With their years of sales, management, and recruiting, they’re more than familiar with what a business needs when it comes to marketing. When they created Freshmove Media, they had one thing in mind — providing unique, customized marketing. Whether it’s website design, development, Google Ad management, graphic design, and even film production, they provide services to create a digital footprint for your business.



  • Ryan Leach and James Crittenden share well over a decade of entrepreneur experience between them, which leads them to where they are now; COO and CEO, respectively, of Freshmove Media, as well as co-owners of Lux Metal Card. With their years of sales, management, and recruiting, they’re more than familiar with what a business needs when it comes to marketing. When they created Freshmove Media, they had one thing in mind — providing unique, customized marketing. Whether it’s website design, development, Google Ad management, graphic design, and even film production, they provide services to create a digital footprint for your business.
  • In our previous episodes, we’ve mentioned Google Ads in passing, but today, we’re getting into the nitty-gritty. Let’s talk about what exactly a Pay-Per-Click Google Ad is, what it entails, and the best practices and tips.
  • Google Ads are a whole different beast. If you think just because you’ve boosted a post on Facebook that Google Ads will be a walk in the park, you NEED to listen to this podcast. Google Ads are the top dog over social media when it comes to advertising for a few reasons. One is that someone is using keywords to look for something, whether it’s a service or a product. Whereas with Facebook, it’s a passive mention of your product or service thrown into someone’s newsfeed. People aren’t usually on Facebook or Instagram to buy shoes or a home. Also, there are way more eyeballs on Google as supposed to social media. While Facebook boasts over a billion users, Google has about 5.6 billion searches per day (on average). 
  • Due to the technical nature of the platform, it’s highly recommended that you, at the bare minimum, consult with a professional before diving in. But hiring someone to manage and control your Google Ads is the best route. With that said, be aware that there are companies out there who rig the situation to pocket your ad spend and leave you in the dark with no clue where exactly your money went with nothing to show for it.
  • The key component for both business and client? Transparency. You need to know exactly how much is being spent and how it’s being spent. It’s a foundation of a lot of our relationships within our businesses.
  • But where do you even start?
  • First, have a landing page devoted to your ad. This goes back to the concept we’ve been nailing into since day one - you need to have a good website to drive traffic to. Otherwise, you’re just throwing money away and you’ll have a very hard time getting conversions.
  • Next, you’ll focus on keywords and copy, this is what helps your ad pop up in people’s searches. The amount of money you’ll have to spend, and your ‘cost per click’ will depend on how competitive the space you’re advertising in is. Think of Google like an auction, they’re on the item you really want, but there are 10 other people who want it too. You’re constantly competing with them. Your cost per click could be $2, it could be $15, it all depends. And how much your cost per click is will impact what you’re monthly ad spend is.
  • Once you have your foundation (your landing page, your copy, and your keywords), you can adjust your ads for certain ages, gender, income, etc. Google keeps track of all the data, so you can adjust properly and stretch your dollar and reach, further. You can add retargeting ads, display ads, and mess with in-audience targeting and bid-adjustment.
  • All in all, Google Ads is not something that’s easy to tackle on your own. There’s a number of ways to mess it up, so when in doubt? Reach out!
  • Oh yeah, and we give you another reason to hate Yelp.  
  • Yelp Article

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