Agency Podcast Episode 8 - Google Reviews

This week we talk about a crucial part of any business—reviews. One of the biggest places users leave reviews is Google. You need to make sure to find your business, and claim and verify it. This will be fairly simple, however, if your listings been claimed by someone else, you’ll have a few steps to go through in order to claim, then verify your listing. But why is this so important? Your Google listing is what people will see when they are searching for the services you provide, or your business specifically. When you have control over your listing, you can put high-quality photos of the exterior and interior of your business, as well as anything else that helps potential clients identify what they’re looking for and who they can expect to see. This will form an opinion in a potential client’s mind, good photos, and good reviews mean more traffic and interest in your business!  

This week we talk about a crucial part of any business—reviews.

  • One of the biggest places users leave reviews is Google. You need to make sure to find your business, and claim and verify it. This will be fairly simple, however, if your listings been claimed by someone else, you’ll have a few steps to go through in order to claim, then verify your listing. But why is this so important? Your Google listing is what people will see when they are searching for the services you provide, or your business specifically. When you have control over your listing, you can put high-quality photos of the exterior and interior of your business, as well as anything else that helps potential clients identify what they’re looking for and who they can expect to see. This will form an opinion in a potential client’s mind, good photos, and good reviews mean more traffic and interest in your business! 
  • But the other motivation of verifying your Google listing is the reviews. Reviews drive consumer consumption, and they’ll either win people over or give them a bad taste in their mouths. You can respond to reviews, both positive and negative, and that helps build a reputation for both your business and your product or service. Don’t believe us? 
  • 91% of consumers now read online reviews about local businesses. 
  • 84% trust online reviews as much as personal recommendations. 
  • 70% of consumers think that reviews older than 3 months aren’t as relevant. 
  • You’re 67% more likely to sell to a consumer when you have some bad reviews. This gives you a chance for consumers to see how you handle a negative situation, while also showing some transparency (ie. not buying or paying for only positive reviews).
  • Reviews are important to both consumers and business owners alike. Time to put on those “customer service” pants and put a smile on for Karen! In other words, take the high road. Apologize for their experience, and give them an email to contact about their encounter and resolve the issue if possible. Even if Karen doesn’t reach out to you, you’ve shown that your business cares enough to reach out and try to resolve whatever the problem was.  
  • Marketing and reputation management are crucial points in being successful these days. Word of mouth just doesn’t cut it anymore. Think of reviews as your time to shine! Show people that you are pleasant and approachable and that you have a good product! Customer service has always been a part of the way we conduct business, it’s just digital now.  
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