Agency Podcast Episode 3 - Which social platforms make sense for your business

Ryan Leach and James Crittenden share well over a decade of entrepreneur experience between them, which leads them to where they are now; COO and CEO, respectively, of Freshmove Media, as well as co-owners of Lux Metal Card. With their years of sales, management, and recruiting, they’re more than familiar with what a business needs when it comes to marketing. When they created Freshmove Media, they had one thing in mind — providing unique, customized marketing. Whether it’s website design, development, Google Ad management, graphic design, and even film production, they provide services to create a digital footprint for your business.

We’ve mentioned social media platforms regularly throughout the episodes, but let’s really break down some of the main ones and figure out if they’re right for your business. 


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  • 1: Facebook - Brings value to both B2B & B2C businesses alike. Allow you to create custom audiences and drive traffic to your website. However, Facebook is continually changing how they operate their advertising, and with no helpline to call, it can prove frustrating.
  • 2: LinkedIn - More suited for B2B businesses, or for jobs like financial advisors. Great for recruiting and sharing relevant information about your industry.
  • 3: Snapchat - A young and more niche audience. Snapchat is not the best platform for everyone but can be beneficial to those that are targeting a younger audience.
  • 4: Instagram - If you have a physical product, you should 100% be advertising on this platform. It’s a fast way to consume information that allows for creative and eye-catching content. If your business is more service-oriented, Instagram can be helpful in recruiting new employees or sharing company culture.
  • 5: Nextdoor - This community-based app allows vetted users to easily communicate with those in their neighborhood. Fairly expensive to advertise on, but does have some promise.
  • 6: Yelp - Sucks. 
  • 7: YouTube - A diverse and established platform, YouTube allows you to advertise with videos that truly capture your business and why they should choose you. 
  • At the end of the day, put your money where it’ll go the furthest. Where that is, depends on your business, your budget, and your website. Spending money to drive traffic to an out-of-date website is the equivalent to throwing money out a window. Build your digital footprint, and capitalize on all the tools provided by the internet, especially social media platforms.

Meme Review 

Ryan's Meme

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Jame's Meme

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