Welcome to the Agency Podcast Ep:2 Why your website matters!

Being a business owner during a global pandemic can be overwhelming. Ryan Leach and James Crittenden, owners of Freshmove Media, are in the same boat as you. Each week, they’ll be discussing ways to improve your business and create (or maintain) your digital footprint. Whether it’s brand recognition, Google Ads, website design, and even memes, get industry expertise by guys who live it.   

Ryan Leach and James Crittenden share well over a decade of entrepreneur experience between them, which leads them to where they are now; COO and CEO, respectively, of Freshmove Media, as well as co-owners of Lux Metal Card. With their years of sales, management, and recruiting, they’re more than familiar with what a business needs when it comes to marketing. When they created Freshmove Media, they had one thing in mind — providing unique, customized marketing. Whether it’s website design, development, Google Ad management, graphic design, and even film production, they provide services to create a digital footprint for your business.  

The most important aspect of your digital footprint is your website. They help with marketing, advertising, and at the end of the day, getting conversions. A website is a valuable asset, but that doesn’t mean dropping $80,000 on one makes it great. The only real reason a company would need to spend even remotely close to that on a website is if the functionality required it—most don’t. So how much should you spend on a website? The current market has freelancers doing some as low as $500, or big companies charging $10,000. The $10,000 is obviously the better one, right? Well, not necessarily. And if your business spent $10,000 on a new website 8 years ago, does not mean your website is considered up to date.

When considering how best to go about developing a new website, do research! See what some firms have for past clients, and how they tackle the process of each website. Find one that’s going to accomplish everything needed to really produce a cohesive site that embodies your business and its personality. Many places have a cookie-cutter approach, especially niche web designers. Be wary of those who simply copy and paste from job to job, or those who outsource work.     

You want a website firm that has staff with copywriting skills, that utilize real photos of your business, not just stock photos, and shows off your brand and all that it stands for. People judge you on everything. If your website looks like garbage, that’s going to heavily impact the impression on your clientele. Double Click to Edit
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Your website is the foundation of your digital footprint. 

  • While many think Facebook pages are sufficient, they’re really just rented space. Same with Google, Instagram, and LinkedIn. You have to pay to play, and the rules are constantly changing. Is using these platforms to market your business a bad thing? Absolutely not. But using it in place of a website is really only so helpful. Having all these platforms and then funneling them back to a solid, robust website is perfect marketing harmony. And you can increase your efforts by using things like pixels, and Hotjar, to improve the visitor experience on your website, as well as create look-a-like campaigns and retargeted ads. 
  • At the end of the day, find a business that will really provide value for what you’re paying them. Not just at first glance, but in every page. Make sure everyone knows what you’re about, and build your marketing on top of this to keep growing your business!  

Meme Review 

Ryan's Meme

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Jame's Meme

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