Welcome to the FreshMove Podcast

Being a business owner during a global pandemic can be overwhelming. Ryan Leach and James Crittenden, owners of Freshmove Media, are in the same boat as you. Each week, they’ll be discussing ways to improve your business and create (or maintain) your digital footprint. Whether it’s brand recognition, Google Ads, website design, and even memes, get industry expertise by guys who live it. 

A podcast made by professionals, for professionals. Ryan Leach and James Crittenden of Freshmove Media use their industry expertise to provide assistance and insight to business owners looking to improve their digital footprint, especially now. Whether your focus is B2B or B2C, big or small, marketing is a crucial component of a successful business. We provide answers to questions like ‘should we cut back on ad spend?’ and ‘what can we be doing to keep relevant during a pandemic?’ as well as give you 3 ways to pivot your messaging to best suit your clients and your business.

Being a business owner can be stressful, even when we’re not in the middle of a global pandemic. Each week, join Ryan Leach and James Crittenden as they discuss the importance of your digital footprint, marketing tips, ways to reach and maintain your clientele, and our memes of the week. If you’re a small business owner just starting out, or someone who’s been in the business for years looking to up their game, this is the podcast for you. We’re living in the golden age of marketing (and memes)! Time to capitalize on it!

Show Notes

  • Ryan Leach and James Crittenden share well over a decade of entrepreneur experience between them, which leads them to where they are now; COO and CEO, respectively, of Freshmove Media, as well as co-owners of Lux Metal Card. With their years of sales, management, and recruiting, they’re more than familiar with what a business needs when it comes to marketing. When they created Freshmove Media, they had one thing in mind — providing unique, customized marketing. Whether it’s website design, development, Google Ad management, graphic design, and even film production, they provide services to create a digital footprint for your business.
  • So here we are, in the midst of a global pandemic. Many of us, if we can, are working remotely, while some of us are still working on-site, maybe at a lower capacity. But all of us? We’re all on our toes. We’re experiencing something that has never happened in our lifetime, and in an odd way, that’s brought us together. But what can, or should you, be doing when it comes to marketing? Should you cut back in ad spend, or be playing it safe? 
  • No. Why? Simply put, the worst thing you can do right now, is nothing. Your marketing is what’s keeping your business relevant and building (or maintaining) your brand recognition. Which is priceless during a time where people are spending 50% more time online. If people don’t know you exist, they can’t buy your product. Good marketing is about meeting your audience where they are, and right now? That’s at home.
  • But what can you be providing your customers in a time that feels so overwhelming?
  • 1. Certainty - In a time where literally no one feels they have control over their lives, you need to be there to provide it. Whether it’s explaining the precautions that you as a business are taking, or ways to directly help your clients, any time of concrete comfort is an invaluable proposition.
  • 2. Community - Something that always shines when we’re uncertain is our sense of community. So what are you doing as a business to support your community, or give back to it? Who is the hardest hit during times like these, and how can you help?  
  • 3.Unique Services - What are you offering that no one isn’t? How are you accommodating your clients and making them feel confident and safe while working with you? Whether it’s delivery, pickup, or something people can do from home like e-commerce.
  • As far as advertising, Google is actually giving out ad credits for those who have been using their services since 2019. *insert link here* Using these credits to continue your normal advertising plan, or even increase it, can prove beneficial in the long run. With fewer people running ads, your dollar will go further and continue to keep your business relevant. 
  • People are spending more time on social media, and the internet overall, than ever before. Fight the uncertainty and make moves that will pay off in the long run.